It would be best if you grabbed the attention of your reader from the beginning. It would help if you had a strong opening remark which will make the reader proceed to the rest of the content. A good opening statement creates anticipation and motivates the reader to get to know what happens next. Additionally, let your content tell a story. You can start by writing s story about a client you helped. This strategy ensures that the reader who is facing a similar problem as the client in the story reads to the last point to see how your business is solving problems.