Since its founding in 1986 from a single store, Shades of Light’s business has expanded to include multi-channel, national sales of its signature lights along with an expanded selection of home decor items. Shadesoflight specializes in designing and retailing high-end lighting products with distinguished style. The website is a crucial component of Shades of Light’s capacity to reach clients outside of its brick-and-mortar retail locations in Virginia.
As part of the planning process for their yearly SEO campaign, Team Ranker did a keyword gap study. Mid- to high-volume instructional subjects, particularly those that rank for “how to” and “ideas” queries, showed a large ranking discrepancy, according to the data. The SEO team suggested a content schedule built on long-form blogs to address these issues, increase awareness of top-of-funnel searches, and boost knowledge, authority, and trust in the lighting and home décor categories that are crucial to the company.
For each new piece of content, we used a focused, organized approach to planning, production, and execution. The necessary information was already available; all that was required to draw in searchers were the appropriate pages and properly formatted content.
Choosing the Right Door to Success
Following our consultation, our expert team started an extensive investigation of the market structure and other competitors in the year 2018. We came to understand that Shadesoflight faced competition from home-decor websites on the internet. And getting some non-home-decor websites to score highly with these home-decor sites was a real struggle.
We gladly took on this project as well because we work with several national and international bands to help them achieve their objectives with the utmost sincerity and effort.
The Journey Starts…
We suggested a cost-effective service plan within their predetermined parameters. The process of improving the website started gradually.
For a transparent approach, we regularly discussed with shadesoflight before designing a new website for them. The website was developed with all safe ways in mind.
On the website, we added a tremendous deal of high-quality material that had a significant impact. We made category-specific material updates, which were successful and had a significant influence on the process. These materials were presented in a way that was SEO-friendly, which benefited the search ranks.
We talked for a considerable length of time to fully comprehend and ascertain their needs. In accordance with the nature of their firm, we proposed an SEO campaign approach. We carefully examined each product they produced and displayed it so that buyers or users could see the variety of choices they offered.
After a few months, the shadesoflight website gradually started to receive organic traffic and leads. Despite the website being a non-e-commerce endeavor, the business saw a significant increase in traffic compared to its previous website and strategy.
We conducted an in-depth study that is appropriate for various kitchen and home comfort appliances. For a better organic result, many keywords were improved.
This manufacturing case study aims to draw attention to the labor-intensive efforts we made to assist the brand in achieving its objective.