One of the newest and most important E-marketing technologies available today is social media. Social media makes customers accessible so that businesses may learn about their wants and requirements and influence their purchase decisions.
Social media is described as an online platform that brings together millions of individuals from across the globe who have similar interests, worldviews, and pastimes. The finest examples of social media that are well-liked by most users include YouTube, Twitter, and Facebook. In order to acquire information, generate ideas, and make the best purchase decisions, they are used for the discussion and evaluation of a certain item, service, or brand. Therefore, social media are regarded as one of the contemporary electronic marketing tools that are distinct from other forms of traditional marketing.
As a result, marketing via social media is currently the broadest, quickest, cheapest, and most effective marketing channel where consumers can easily obtain information and features of interesting goods with the potential to complete the purchasing & sale process without the buyer’s need to go to goods and items place. Internet marketing that makes use of social networking sites as a promotional tool is known as social media marketing. One of those great websites that excel in social media marketing to boost the natural traffic and sales to their clients’ websites is Team Ranker.
The Challenge
Pokhraj.com was seeking to establish an emotional connection with its target market since it lacked market distinctiveness. In order to establish an emotional connection with consumers, it sought to develop a message strategy that went beyond the utilitarian merits of the category.
Project Objectives
55%
Order Size
Our first sales came from an online marketing campaign and for the first time company’s average order size had grown by more than 60%.
65%
ROAS
TeamRanker has been able to generate around 65% Return on Ad Spend.
50%
Increase in Revenue
It was a great decision for us to switch to TeamRanker and we gained an increase in sales and traffic by 50%
“TeamRanker digital marketing agency is a talented individual with the best of knowledge and expertise in the digital marketing field. They are committed to helping us unlock our potential online and offline by providing tailored digital marketing solutions that complement our business strategy and goals. I would highly recommend TeamRanker for anyone looking for effective digital marketing services.”
Russell
CEO – Pokhraj
Customized Approach
To find emotionally important insights, we performed a series of in-depth, one-on-one interviews and used video-based assignments of individuals doing domestic tasks.
The client team developed advertising concepts using these insightful observations, which was then evaluated with customers through live focus groups.
Results
With this three-pronged strategy, the team was able to:
The findings revealed that, in varying percentages, every member of the study sample spent a significant amount of time on social media websites, indicating that these platforms provide a rich and fruitful environment for e-marketing and the ability to influence customers’ purchase decisions.
Designing the social media marketing strategy with the goal of acquiring users and customers from a range of age and economic categories in mind. The whole purpose of social media is to foster interpersonal communication among various people through a medium. Always put an emphasis on communicating with your users as you would with a friend.
